"If we play good football... taking the initiative, dominating the game, playing in an offensive way... we will be closer to winning and to getting results," the 46-year-old former midfielder told reporters at his first news conference since being appointed.
The Netherlands were disappointing at the most recent World Cup, topping their group without really convincing and then crashing out to Morocco on penalties in the last-32.
"I remember when I was a kid watching the Netherlands, you could watch good football. And this is my target - to play good football in order to be proud," said Xavi.
Asked which was more important, attractive football or results, Xavi replied: "Both."
"We are here to compete, we are here to enjoy and we are here to win. I insist, we are here to win."
The Barcelona great, who won the 2010 World Cup with Spain as a player, had not held a head coaching job since leaving the Camp Nou in 2024.
He won the 2023 La Liga title with Barca but was sacked at the end of the following season and replaced by Hansi Flick.
Dutch Director of Football Nigel de Jong revealed that they had approached former Manchester City boss Pep Guardiola and ex-Liverpool manager Arne Slot before settling on Xavi.
"Well, it's not a bad position after Guardiola and after Slot, no?" joked Xavi.
"I don't care if I'm the third or I'm the 10th one."
Xavi's first match at the helm will be a home Nations League clash with Germany on September 24.
Facing him on the sidelines will be another national management rookie, Liverpool legend Jurgen Klopp.
"I feel excited, I feel motivated because we are playing against Germany, one of the best teams in Europe and one of the best coaches in recent years, Jurgen Klopp," he said.
"So yeah, it's a big challenge from the beginning, but I think we will be ready."
Xavi said that his main goal was to make the country proud of the Oranje again.
"We will work with passion, with ambition and with desire, in order that people in Holland, the 18 million people, are proud of our team."
First foreign Oranje manager since 1978
The former Barcelona midfield great and later coach has signed a four-year deal through the next World Cup and promised he would look to inject new energy into the Dutch.
“We have many talented players, but the most important thing for me is to create a team, a group and football-wise we want to create a very brave team to dominate the game, to take the initiative with the ball,” he told a press conference on Tuesday.
“And at the same time, our goal is to show to everybody a team with passion, with desire and ambition. This is very important for me as a coach.
Xavi is the first foreigner in almost 50 years to take charge of the Dutch - since Ernst Happel at the 1978 World Cup - but already describes himself as a devotee of the Dutch 'total football' approach which the likes of Rinus Michels and Johan Cruyff introduced at Barca, where he played most of his career.
“I understand now that I'm a foreigner here but I learnt a lot from the Dutch way of playing and what I learned, I want to return here to the federation.
“I'm here to help all the players, all the staff. I'm here to create a big family in order to win. This is the main goal, and this is our objective now as a staff, and especially me as a head coach.
“I understand where I am and I feel this pressure, but I love this kind of pressure and I'm a winner. This is what I show during my career as a player and as a coach, and I'm ready.”