"We are pleased to announce the appointment of our new head coach. We welcome Brian, who knows the environment in the club. We strongly believe that he will build on the successful work he has delivered in the past and help Sparta win trophies again", says Frantisek Cupr, the club's vice-chairman.
Sparta's sporting director, Tomas Rosicky, says that the Dane's knowledge of the club weighed heavily in the hiring process.
"We had coaches from several different European leagues on the list, and we held meetings with several of them. With Brian, the final decision was about the fact that he knows the club, the setup and has been successful here before," says Rosicky.
Brian Priske tells the club's website that he is happy to be back. "I am happy to be back in a place where I have been part of great successes. It was difficult for me to leave the club, but back then, I was faced with an opportunity that I, as a coach, could not say no to.
"At the same time, however, I knew what I was leaving behind – a fantastic club, exceptional people and an environment that has taught me a lot. Now I am back with at least the same hunger as before, maybe even greater. I want to win trophies with Sparta again", says Priske.
Brian Priske coached Sparta Prague from the summer of 2022 to 2024, winning two Czech championships before taking over as head coach at Feyenoord, where he was sacked in February this year.
Assistant Lars Friis was appointed as Priske's successor, but was relieved of his duties in May after an underwhelming season in which Sparta finished fourth. Now, Brian Priske replaces his old assistant coach as Sparta Prague's next head coach.