Hummel relaunches shirt that symbolizes some of Danish football's biggest disappointments

Denmarks Michael Laudrup in action during a friendly against England
Denmarks Michael Laudrup in action during a friendly against EnglandBildbyran / ddp USA / Profimedia
Danish fashion and sports brand Hummel will relaunch a jersey that represents some of Denmark biggest disappointments and the dawn of a new era for Danish football.

Danish Football Federation (DBU) and Hummel are relaunching the legendary 1988 European Championship jersey worn by Danish profiles such as Michael Laudrup, Morten Olsen, and Preben Elkjaer.

The shirt features a classic red base with a subtle jacquard pattern contrasted with white detailing, including hummel’s iconic chevrons and the shirt’s block stripes. 

"After a huge demand from Danish fans, we are delighted to finally bring back the iconic national team jersey from Euro ’88. While this particular jersey wasn’t part of Denmark’s greatest footballing triumphs, it remains a symbol of an era that helped put Danish football on the world map. That’s why we believe fans deserve a chance to relive those memories and wear a piece of the national team’s proud history," says hummel’s Marketing Director, Morten Lund.

The jersey was originally launched ahead for the 1988 European Championship in Germany, where Sepp Piontek’s squad exited the tournament with a goal difference of 2-7 after struggling in the ‘group of death’ alongside Spain, Italy, and hosts West Germany

The jersey was later worn during the qualification for the 1990 World Cup where Denmark secured an emphatic 7-1 win at home against Greece but failed to qualify after they were dealt a 3-1 defeat in Bucharest from a rampant Romanian side led by the legend Gheorghe Hagi.